Be found. In Google. In ChatGPT. In Perplexity. In AI Overviews.
valUX runs Pulse audits that measure both classic SEO and generative search in one score, one roadmap, one afternoon.
One score. Every engine your buyers actually use: ChatGPT, Claude, Perplexity, Google Gemini, Google Search, Microsoft Copilot, Apple Intelligence, Meta AI.
SEO and GEO are not two things. They're one outcome: being found.
SEO alone is a shop with a polished shopfront on a street nobody walks down. Google's AI Overviews, ChatGPT web search, Perplexity, and Gemini answer the question before your listing gets the click.
GEO alone is viral word-of-mouth through a broken front door. An AI will happily recommend a site it can't crawl, only to send visitors into a slow, unschemaed page that converts no-one.
You have visibility when both are done together. That's what Pulse measures, in seven categories, with a reproducible score you can track month on month.
Pulse audits, one-off, three disciplines, three depths
Pick the discipline your business needs. Most buyers pick Complete, because that's what actually moves the needle in 2026. Split audits exist for teams who've already got half of it handled. Pricing is quoted per buyer scope at proposal stage; email info@valux.uk or use the contact form to enquire.
Pulse SEO. SEO discipline only, for sites whose AI visibility is already professionally handled.Pulse AI. GEO discipline only, for sites whose SEO foundation is already strong.Pulse Complete. ★ Recommended default. Both disciplines, unified score, single integrated roadmap.
Turnaround: Essentials 48 hours, Growth 5 working days, Dominance 7 working days. No lock-in.
Pulse Retainer, monthly ongoing engagement
One product, three tiers, always Complete (SEO + GEO together). No split retainers. Pricing quoted per buyer scope at proposal stage. 30 days notice. No lock-in. Requires a Complete audit within the past 90 days (or bundled as month one).
Who Pulse is for
Three buyer profiles, one audit shape. In-house marketing teams who need a defensible third-party score. Founder-led SMEs with no in-house SEO. Agencies who need a second opinion , white-label-friendly. Not for: pure local SEO with no AI exposure, vendor lock-in, day-rate engagements.
The 12-week plan, week by week
Five phases, each with named outputs and a re-score at the end. Week 1: audit, baseline, prioritise. Weeks 2-4: quick wins and the technical floor (schema, robots, llms.txt, Core Web Vitals). Weeks 5-8: content and citation surface (citation-shaped pages, author entities, sources blocks). Weeks 9-11: authority and AI-engine probe (ChatGPT, Claude, Perplexity, Gemini). Week 12: re-score, signed delivery report, next-quarter plan.
SEO audit, UK
An SEO audit you can defend in a board meeting. Six SEO surfaces (technical foundations, on-page structure, authority and brand, content and intent, local visibility, schema) on the seven-category Pulse rubric. Read the SEO audit page .
GEO audit, UK (includes AEO)
Be cited by ChatGPT, Claude, Perplexity, Gemini. Six AI surfaces (AI citability, brand authority, structured data, platform optimisation, agent readiness, content + E-E-A-T) on the seven-category rubric. Direct citation probes across each engine. AEO (answer engine optimisation) is included: Google AI Overviews, featured snippets, People Also Ask, voice answers all map to existing Pulse categories. Read the GEO audit page , or SEO vs GEO vs AEO explained .
Monthly notes
One email a month. What changed in AI search, what we shipped, what we'd do differently. Subscribe at hello@valux.uk . No course pitches, no growth hacks.
How Pulse scores, seven weighted categories
Pulse scores a site across AI Citability & Visibility (25%), Brand Authority (18%), Content Quality & E-E-A-T (18%), Technical Foundations (13%), Structured Data (8%), Platform Optimisation (8%), and Agent Readiness (10%). Most UK SEO audits cover the middle four. The other three are categories most agencies don't measure. Reproducible scoring. Same site, same inputs, same number next month. Full scoring rubric .
From the Insights desk
Field notes from a UK visibility agency. The reasoning behind Pulse and the maths behind GEO. Read the full insights index , or jump to a recent post:
Frequently asked questions
What is GEO (generative engine optimisation)? GEO is how you get your site read, referenced, and cited by AI search. ChatGPT, Perplexity, Google AI Overviews, Gemini, Bing Copilot. It measures whether AI assistants can find your content, understand what you do, and recommend you when a buyer asks them a question. SEO answers "will Google rank me". GEO answers "will AI recommend me". In 2026 buyers ask both, so both scores matter.
What is SEO? SEO (search engine optimisation) is how you rank in Google. Technical crawlability, on-page signals, content depth, authority, and site speed. Done right, Google sends organic traffic for the queries that match your business. SEO has driven the bulk of qualified traffic for UK buyers for twenty years and still does. The shift in 2026 is that AI Overviews intercept some of those clicks before they reach your site, which is why SEO now has to sit next to GEO.
What is AEO (answer engine optimisation)? AEO is the discipline of getting your site cited inside answer surfaces: Google AI Overviews, featured snippets, People Also Ask, and voice assistants. Where SEO measures rank and GEO measures whether AI engines like ChatGPT or Perplexity recommend you, AEO measures whether your content gets pulled into the answer the user actually reads. The technical floor (structured passages, FAQPage and HowTo schema, agent-readiness) overlaps with GEO, which is why Pulse covers AEO inside the same audit. AI Citability and Platform Optimisation are the two Pulse categories that pick it up directly. There is no separate AEO audit; if you run Pulse AI or Pulse Complete, AEO is included.
How much does a Pulse audit cost? Pricing is quoted per buyer scope. Three disciplines (Pulse SEO, Pulse AI, Pulse Complete), three tiers (Essentials, Growth, Dominance), and an ongoing retainer option. Use the contact form or email info@valux.uk for a quote. Most engagements scope in a 30-minute call so the proposal matches the actual site rather than a menu.
What's the difference between SEO, GEO, and AEO? SEO measures rank. GEO measures recommendation. AEO measures inclusion in the answer itself. An SEO audit looks at Google: crawlability, indexation, page speed, content structure, backlinks, intent match. A GEO audit looks at AI search: can ChatGPT read your site, does Perplexity cite you, do entity signals and brand mentions line up. AEO sits inside GEO and is specifically about answer surfaces: Google AI Overviews, featured snippets, People Also Ask, voice. The three overlap on technical foundations but diverge on content shape and citation signals. Running SEO without GEO leaves half the funnel unmeasured. Pulse Complete covers all three in a single score, on the same seven-category rubric, so you see the full picture.
What is Pulse? Pulse is valUX's search visibility audit and retainer product. It scores your site across seven weighted categories that cover both Google SEO and generative-engine optimisation (GEO): how ChatGPT, Perplexity, Google AI Overviews, and Gemini read and cite your site. One reproducible score, one unified roadmap.
What is a generative engine optimisation agency? A generative engine optimisation agency measures and improves how AI search engines find, read, and cite your site, separately from and alongside traditional Google SEO. valUX is a UK generative engine optimisation agency offering Pulse audits. The work is measured against seven weighted categories with a reproducible score, not a retainer of untested opinion.
We have a tight budget. What should we do? Pick Pulse Complete Essentials over a higher tier of just Pulse SEO. Less depth but coverage on both disciplines, which is what actually moves the needle in 2026. Depth without breadth wastes spend when AI Overviews and ChatGPT now answer a growing share of commercial queries above the first blue link. Pricing is quoted per scope; enquire via the contact form for a number.
Our last agency only did SEO and it worked fine. Why change? When? If that was before Q3 2024, the search landscape was genuinely different. Google AI Overviews rolled out mid-2024 and ChatGPT web search in late 2024. Run a Pulse Check. 30 seconds of measured data is more reliable than a memory.
How do we know GEO is real, not marketing fluff? Fair question. We measure it in seven categories with a published rubric and a reproducible score. The same site, with the same content, scores the same number next month. The methodology is deterministic. The full per-category breakdown is on the scoring page.
How fast is a Pulse audit? Essentials tier: 48 hours, 30-minute readout call. Growth: 5 days, 60-minute readout. Dominance: 7 days, 60-minute readout plus a 90-day implementation roadmap.
What does a retainer actually include? Weekly automated Pulse runs, a monthly written report, a quarterly deep-audit PDF, and from Growth tier upward, implementation hours for the fixes we recommend. Retainers are always Pulse Complete (SEO + GEO together). No split retainers. 30 days notice, no lock-in.
Do you work with existing in-house teams or agencies? Yes. Pulse is often bought as a second opinion alongside an existing SEO agency, or as the GEO specialist layer on top of a traditional SEO retainer. We'll happily produce a handover document the incumbent team can act on.
What do you not do? Templated sites, WordPress themes, Wix migrations, "let me just install a plugin" work, day-rate contracts, or retainers that cover only SEO or only GEO. If that's what you need, we'll happily recommend a better fit.