Google
AI Overviews
ChatGPT
Perplexity
Gemini
Apple
MetaGoogle changed the results page
AI Overviews now appear above traditional results, reducing clicks even when rankings hold.
Pulse
Your SEO report says rankings up 12%.
Your buyers ask ChatGPT.
Pulse measures both.
Pulse scores your visibility across Google, AI Overviews, ChatGPT, Perplexity, Gemini and more, then gives you a focused implementation plan that drives real results.
Free snapshot2-minute check
Pulse Score
74overall
Above search and AI average
Visibility by platform
Google82
AI Overviews64
ChatGPT58
Perplexity52
Gemini48
Apple46
Meta41
Technical foundations
AI citability
Content quality
Structured data
Platform coverage
Top fixes
- Low AI citations for core topics
- Missing schema entity coverage
- Schema gaps on key pages
- Thin content in comparison areas
The market shifted
The market shifted in 2024. Most agencies did not.
The 2024 shift has three named causes: Google AI Overviews launched in 14 countries in May 2024, ChatGPT browsing rolled out late 2024, and the 2024 SparkToro Zero-Click Study put open-web clicks at 374 per 1,000 US searches and 360 per 1,000 EU searches. AI Overviews, ChatGPT and Perplexity pull buyers away from the classic results page, so the signals that move enquiries today are not the ones a 2018 SEO report measures.
Buyers changed the questions
They ask AI tools for shortlists, recommendations and comparisons before visiting a website.
Attribution changed too
AI assistants and zero-click answers add dark social noise that classic SEO reports miss.
Zero-click is no longer a niche complaint; it is the dominant search outcome.
“For every 1,000 US Google searches, only 374 clicks now reach the open web. In the EU, the number is 360.”
What Pulse measures
Seven weighted categories. One composite score.
Pulse measures 7 weighted categories that combine into 1 composite score, with reproducibility holding within ±2 points across re-runs in the same week. Each category is scored, weighted and combined into a single Pulse Score, so you know what is working, what is leaking, and what to fix first.
Technical Foundations
Crawlability, speed, Core Web Vitals and indexation health.
AI Citability and Visibility
Presence in AI answers, citations and model knowledge.
Brand Authority and Mentions
Brand searches, mentions, reviews and digital PR.
Content Quality and E-E-A-T
Depth, originality, experience signals and topical strength.
Structured Data and Schema
Schema coverage, accuracy and implementation.
Platform Optimisation
Visibility across Google, AI platforms, Apple, Meta and more.
Agent Readiness and Signals
Signals that help AI agents understand and recommend you.
Weighted. Reproducible. Actionable.
Same rubric for every audit, so scores compare across months and competitors.
Buyers come to us
Buyers come to us when they ask one of these questions.
Each of the 6 questions below maps to a real engagement we have run. The shape repeats: rankings hold while enquiries flatten, because the buyer finished the shortlist inside an AI assistant before clicking. Pulse measures both halves on the same 7-category rubric and shows the gap across Google, AI Overviews, ChatGPT, Perplexity, Gemini and Bing Copilot.
Our agency reports rankings up. Enquiries are flat. Where is the leak?
Pulse separates ranking signals from visibility signals, then shows the gap across Google, AI answers and platform coverage.
We do not appear when buyers ask ChatGPT about our category. Should we care?
Pulse separates ranking signals from visibility signals, then shows the gap across Google, AI answers and platform coverage.
Our SEO score is fine. Why are we invisible in Google's AI Overviews?
Pulse separates ranking signals from visibility signals, then shows the gap across Google, AI answers and platform coverage.
We just launched a new site. What does it score before we tell anyone?
Pulse separates ranking signals from visibility signals, then shows the gap across Google, AI answers and platform coverage.
Competitors get cited in AI answers and we do not. What are they doing?
Pulse separates ranking signals from visibility signals, then shows the gap across Google, AI answers and platform coverage.
Our board needs one number that shows visibility across Google and AI.
Pulse separates ranking signals from visibility signals, then shows the gap across Google, AI answers and platform coverage.
One outcome
SEO and GEO are not two things. They are one outcome. Being found.
SEO and GEO are one outcome on the same 7-category rubric: being found by the buyer regardless of whether the path starts at a Google result, an AI Overview, or a ChatGPT shortlist. SEO alone is a shop with a polished storefront on a street nobody walks down. GEO alone is a viral recommendation that lands on a weak page. Pulse measures both together.
See how Pulse worksRanked
Technical SEO
Content Quality
Structured Data
Authority and Links
Being
found.
found.
Pulse Score and 12-week plan
Recommended
AI Citability
Entity Signals
Brand Mentions
Platform Coverage
Three ways to start
Pick the entry point that matches where you are.
Three entry points map to three commitment levels: a 30-second free Pulse Check that runs 5 live probes against the site, the methodology page covering the 7 weighted categories, and a managed Pulse audit that ships in 48 hours (Essentials), 5 working days (Growth) or 7 working days (Pulse X) with a 12-week implementation plan attached.
Free
Pulse Check
A quick diagnostic. Free snapshot of your visibility across Google and AI platforms, with your score and top issues.
Pulse Score
74
Methodology
How Pulse scores
See the seven weighted categories, scoring logic and the signals that create your composite score.
See the methodologyManaged
Managed Pulse Audit
Deep audit, competitor benchmark and a detailed implementation roadmap with prioritised actions.
- Full audit and scoring
- Competitor benchmarking
- 12-week action plan
What you get
A report built for decisions, not dashboards.
Every Pulse audit ships 6 artefacts: 1 composite Pulse Score, a visibility breakdown across 6 platforms (Google, AI Overviews, ChatGPT, Perplexity, Gemini, Apple, Meta), a gap and opportunity map, a competitor comparison, a 5-phase 12-week implementation plan, and a plain-English executive summary. Findings include per-item effort hours and time-to-see-results in days so the implementation team works to a calendar, not a wishlist.
Pulse Score
One number that shows visibility across search and AI.
Visibility breakdown
Score across Google, AI Overviews, ChatGPT, Perplexity, Gemini, Apple and Meta.
Gap and opportunity map
Where you are leaking, where you can win and what matters most.
Competitor comparison
See who is being cited, mentioned and visibly in your market.
12-week implementation plan
Prioritised actions mapped to impact, effort and timeline.
Executive summary
Plain-English summary for leadership and stakeholders.
You do not just get data. You get direction. Prioritise what closes the gap, then implement it.
Pulse questions
Questions about Pulse, answered.
The 5 questions buyers ask most often before commissioning a Pulse audit, answered against the same 7-category rubric used in every engagement. The full set of 19 lives on the FAQ page.
See all Pulse FAQsWho is Pulse for?
Pulse is for teams already investing in SEO, content, PR or agency work who need 1 reproducible score across Google plus 5 AI search surfaces (AI Overviews, ChatGPT, Perplexity, Gemini, Bing Copilot). Most engagements scope in a 30-minute call. The rubric is the same across all 9 SKUs (3 disciplines, 3 tiers).
How is Pulse different from a free SEO audit tool like SEMrush or Ahrefs?
Pulse measures both classic Google SEO and AI search visibility on 1 composite rubric covering 7 weighted categories; free tools cover the SEO half only. Pulse combines technical SEO, content quality, structured data, platform coverage and AI citability into one visibility report and 12-week implementation plan, with named-architect interpretation rather than a generated dashboard.
Can we run Pulse on a competitor's site?
Yes. Competitor benchmarking is included from Pulse Growth tier upward and shows where rivals are being cited, mentioned or surfaced when you are not, across the same 5 AI search surfaces measured in the main audit. Pulse Essentials covers your own site only.
How long until I see results from a Pulse audit?
Technical fixes (schema, crawler access, Core Web Vitals targets at LCP 2.5s, INP 200ms, CLS 0.1) typically show signal in 2 to 4 weeks once shipped, because changes are immediate and re-runnable. AI citation and visibility work takes 4 to 8 weeks because engines have to re-crawl and re-evaluate. Brand authority signals are slowest, often a quarter or more. The 12-week plan sequences fastest-moving categories first.
Do you guarantee a score lift?
No, and we wouldn't trust an agency that did. Rankings, citations and mentions are affected by competitors, platforms and algorithm updates none of us control. What we guarantee is the method: same rubric, same maths, same probes, every audit, with reproducibility holding within ±2 points across re-runs in the same week.
Get next step
Start where it hurts.
Start with the 30-second free Pulse Check (5 live probes against your site, scored result by email), or book a 30-minute scoping call. Either path finds the visibility gaps costing you rankings, mentions, citations and qualified enquiries.