Pulse AI scores a UK site for AI search visibility on the seven-category rubric. Direct citation probes, schema coverage, agent-readiness, and a 12-week plan to close the gap. 48-hour turnaround on Essentials. Includes AEO: Google AI Overviews, featured snippets, voice answers.
AEO, GEO, the same audit. Different acronyms, one rubric.
AEO (answer engine optimisation) is the discipline of getting cited inside answer surfaces: Google AI Overviews, featured snippets, People Also Ask, and voice assistants. GEO (generative engine optimisation) is the broader discipline of getting cited by AI engines like ChatGPT, Claude, Perplexity, Gemini. Two acronyms, one technical floor: structured passages, schema, agent-readiness, brand authority. Pulse measures both at once.
Citation-shaped passages, answer blocks, and the schema AI engines actually read. Scored on a 25-point axis, separate from rank.
Brand authority
Mentions on the publishers AI engines weight. sameAs network, third-party citations, entity disambiguation against your competitors.
Structured data
Coverage of Organization, Person, FAQPage, HowTo, Product. The schemas that make a site readable to a machine that has 30 milliseconds.
Platform optimisation
Google AI Overviews, ChatGPT web, Perplexity, Claude, Gemini, Microsoft Copilot. Per-engine probe with citation counts where available.
Agent readiness
llms.txt, robots-for-AI, Link headers, Content-Signal, RFC 9727 api-catalog, content negotiation. The 12 emerging standards for AI agents.
Content and E-E-A-T
Author entities, sources blocks, citation density, and the freshness signals AI engines weight when picking which page to quote.
GEO without SEO is half a picture
Pair a GEO audit with the SEO that lets the visit convert.
An AI engine will happily recommend a site it can't crawl, only to send visitors into a slow page that converts no-one. Pulse Complete fixes both at once.
Generative engine optimisation: getting a site cited by ChatGPT, Claude, Perplexity, Gemini, and Google's AI Overviews. AI answers cite roughly three sources per response. If your site isn't structured for citation, you're not one of them.
No. The technical floor overlaps, but the success metric is different. SEO measures rank and click-through. GEO measures whether you get cited and surfaced inside an AI answer. Both can be true at once. Both can be false at once.
Direct citation probes across ChatGPT, Claude, Perplexity, Gemini, plus a structural read of your site against the criteria each engine weights. The probe runs on the same buyer queries you'd use to qualify a lead.