Concrete artefacts.
Not adjectives.
Every Pulse audit ships the same physical things. A PDF report, an audit summary, an implementation plan, a readout call. The tier sets how deep the report goes and how long the call runs. Below is exactly what lands in your inbox at each tier, plus a live example.
What ships per tier.
| Deliverable | Essentials | Growth | Dominance |
|---|---|---|---|
| Standard PDF report | |||
| Deep PDF report (extended findings, full data tables) | |||
| Audit summary in markdown (operator-facing) | |||
| delivery_plan.md (5-phase 12-week implementation plan) | |||
| Readout call | 30 minutes | 60 minutes | 60 minutes |
| 90-day implementation roadmap | |||
| Per-finding effort estimate (hours) | |||
| Per-finding time-to-see estimate (days) | |||
| Competitor crawl + backlink-gap shortlist | |||
| Outreach email drafts (archetype-tuned) |
The same matrix applies across Pulse SEO, Pulse AI, and Pulse Complete. Discipline sets which scorers run; tier sets how deep the report goes.
What's inside the Deep report.
The Standard PDF covers the score, the headline findings, and the priority actions. The Deep PDF (Dominance tier and quarterly for Growth+ retainers) opens up the data behind every number.
- Cover and composite score with grade
- Executive summary in plain English
- Score-by-category breakdown with weights and sub-signals
- AI Citability passages, A-F graded with rewrite suggestions
- Brand authority by platform with specific recommendations
- Crawler access map (18 crawlers, allowed/blocked/restricted)
- Schema graph completeness, per-page coverage table
- Platform-by-platform readiness (5 AI search surfaces)
- Agent-readiness scorecard against 12 emerging standards
- Backlink gap shortlist ranked by coverage and authority
- Top 10 priority actions, sequenced by phase 0 to 4
- Appendix: methodology, glossary, scoring formulas
Look at one before you buy one.
We run Pulse on ourselves and publish the result. Composite 50 / 100 on 2026-04-22. The report names exactly where we score well (Technical Foundations, Structured Data) and where we're still fixing things (Brand Authority, Agent Readiness). The fixes are in our public backlog. If you're paying for an audit, you should know what one looks like.
Live walkthrough, not a slide deck.
Every audit ends in a video call with the founder. Essentials tier runs 30 minutes; Growth and Dominance run 60. We open the report, walk through the score category by category, and field questions in real time. Recording shipped after.
Dominance tier adds a 90-day implementation roadmap with sequenced phase-by-phase priorities. The roadmap maps each finding to one of five phases (Foundation, Quick Wins, Structural, Authority, Proof) so the implementation team has a calendar, not a wishlist.
Start where it hurts.
If your organic traffic is sliding, start with a Pulse audit. If your current site can't be saved, book a build conversation. Either way, you're emailing the founder directly. One reply. Within one working day.