Each tool runs on the same checks as a Pulse audit. Use them to baseline a site, check a fix, or argue with a vendor. No email, no signup, no upsell.
30-second diagnostic across the seven Pulse categories. Free, no email required to read the result. Use it to baseline a site before you decide whether the full audit is worth it.
A complete Pulse audit on a real site, redacted client name only. Shows scoring, findings, tier-tagged plan, and the rubric in action.
Paste a URL, get an llms.txt diagnostic: presence, format, link integrity, content-signal alignment with the rendered site.
Validate Organization, Person, FAQPage, HowTo, Product, Article. Flags fields that AI engines weight but Schema.org marks optional.
Read robots.txt, meta tags, and HTTP headers against the 18 AI crawlers we track. Output: who can read your site, who can't, why.
Get your Search and AI visibility scores.
valUX runs priced Pulse audits that measure both classic SEO and generative search in one score, one roadmap, one afternoon.
One score. Every engine your buyers actually use: ChatGPT, Claude, Perplexity, Google Gemini, Google Search, Microsoft Copilot, Apple Intelligence, Meta AI.
SEO alone is a shop with a polished shopfront on a street nobody walks down. Google's AI Overviews, ChatGPT web search, Perplexity, and Gemini answer the question before your listing gets the click.
GEO alone is viral word-of-mouth through a broken front door. An AI will happily recommend a site it can't crawl, only to send visitors into a slow, unschemaed page that converts no-one.
You have visibility when both are done together. That's what Pulse measures, in seven categories, with a reproducible score you can track month on month.
Pick the discipline your business needs. Most buyers pick Complete, because that's what actually moves the needle in 2026. Split audits exist for teams who've already got half of it handled. All prices in GBP ex VAT. Tier-specific pricing for Growth and Dominance is quoted per buyer scope; email info@valux.uk or use the contact form to enquire.
Turnaround: Essentials 48 hours, Growth 5 working days, Dominance 7 working days. No lock-in.
One product, three tiers, always Complete (SEO + GEO together). No split retainers. Retainers from £1,100/month (Essentials starting price). Growth and Dominance retainer pricing quoted per buyer scope. 30 days notice. No lock-in. Requires a Complete audit within the past 90 days (or bundled as month one).
Three buyer profiles, one audit shape. In-house marketing teams who need a defensible third-party score. Founder-led SMEs with no in-house SEO. Agencies who need a second opinion, white-label-friendly. Not for: pure local SEO with no AI exposure, sub-£500 audits, vendor lock-in.
Five phases, each with named outputs and a re-score at the end. Week 1: audit, baseline, prioritise. Weeks 2-4: quick wins and the technical floor (schema, robots, llms.txt, Core Web Vitals). Weeks 5-8: content and citation surface (citation-shaped pages, author entities, sources blocks). Weeks 9-11: authority and AI-engine probe (ChatGPT, Claude, Perplexity, Gemini). Week 12: re-score, signed delivery report, next-quarter plan.
An SEO audit you can defend in a board meeting. Six SEO surfaces (technical foundations, on-page structure, authority and brand, content and intent, local visibility, schema) on the seven-category Pulse rubric. From £695. Read the SEO audit page.
Be cited by ChatGPT, Claude, Perplexity, Gemini. Six AI surfaces (AI citability, brand authority, structured data, platform optimisation, agent readiness, content + E-E-A-T) on the seven-category rubric. Direct citation probes across each engine. AEO (answer engine optimisation) is included: Google AI Overviews, featured snippets, People Also Ask, voice answers all map to existing Pulse categories. From £895. Read the GEO audit page, or SEO vs GEO vs AEO explained.
Diagnostics we use ourselves: Pulse Check (30-second free diagnostic), sample audit. Shipping next: llms.txt validator, schema-for-AI checker, AI-crawler access tester. All tools.
One email a month. What changed in AI search, what we shipped, what we'd do differently. Subscribe at hello@valux.uk. No course pitches, no growth hacks.
Pulse scores a site across AI Citability & Visibility (25%), Brand Authority (18%), Content Quality & E-E-A-T (18%), Technical Foundations (13%), Structured Data (8%), Platform Optimisation (8%), and Agent Readiness (10%). Most UK SEO audits cover the middle four. The other three are categories most agencies don't measure. Reproducible scoring. Same site, same inputs, same number next month. Full scoring rubric.
Field notes from a UK visibility agency. The reasoning behind Pulse, the maths behind GEO, and the prices behind UK SEO audits in 2026. Read the full insights index, or jump to a recent post:
valUX is an independent UK agency. Email info@valux.uk, or book a 30-minute discovery call. Pulse Check (30-second diagnostic): valux.uk/pulse-check.