Long-form on SEO, GEO, AEO, the Pulse rubric, and the UK Pulse Index. No filler.
We publish our editorial calendar the same way we publish our pricing rubric and self-audit. No surprises.
valUX runs priced Pulse audits that measure both classic SEO and generative search in one score, one roadmap, one afternoon.
SEO alone is a shop with a polished shopfront on a street nobody walks down. Google's AI Overviews, ChatGPT web search, Perplexity, and Gemini answer the question before your listing gets the click.
GEO alone is viral word-of-mouth through a broken front door. An AI will happily recommend a site it can't crawl, only to send visitors into a slow, unschemaed page that converts no-one.
You have visibility when both are done together. That's what Pulse measures, in seven categories, with a reproducible score you can track month on month.
Pick the discipline your business needs. Most buyers pick Complete, because that's what actually moves the needle in 2026. Split audits exist for teams who've already got half of it handled. All prices in GBP ex VAT.
Complete is the same work as buying Search + AI together, for less money and with one unified roadmap. Splitting only makes sense when you've already got one discipline professionally handled. Turnaround: Essentials 48h, Growth 5 days, Dominance 7 days. No lock-in.
One product, three tiers. Always Complete (SEO + GEO together). No split retainers, no scope-policing, no surprises. 30 days notice. No lock-in. Requires a Complete audit within the past 90 days (or bundled as month one).
Pulse scores a site across AI Citability & Visibility (25%), Brand Authority (18%), Content Quality & E-E-A-T (18%), Technical Foundations (13%), Structured Data (8%), Platform Optimisation (8%), and Agent Readiness (10%). Most UK SEO audits cover the middle four. The other three are categories most agencies don't measure. Reproducible scoring. Same site, same inputs, same number next month. Full scoring rubric.
valUX is an independent UK agency. Email info@valux.uk, or book a 30-minute discovery call. Pulse Check (60-second diagnostic): valux.uk/pulse-check.