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Insights

Field notes from a UK visibility agency.

Long-form on SEO, GEO, AEO, the Pulse rubric, and the UK Pulse Index. No filler.

Publishing schedule

First posts publishing soon. Here is the public roadmap.

We publish our editorial calendar the same way we publish our pricing rubric and self-audit. No surprises.

  1. 01
    Pillar
    What is GEO (Generative Engine Optimisation)? A 2026 guide
    Definition plus our scoring rubric callout
  2. 02
    Pillar
    SEO vs GEO vs AEO: what's actually different in 2026
    Comparison table with Pulse weightings
  3. 03
    Pricing guide
    How much does a UK SEO + GEO audit cost in 2026?
    Transparent benchmark, plain numbers
  4. 04
    Listicle
    Best SEO and GEO agencies in London (2026)
    Honest comparative shortlist
  5. 05
    Tactical
    How to get your business cited by ChatGPT
    Step by step plus rubric callout
  6. 06
    Methodology
    The seven-category Pulse rubric, explained
    Authoritative explainer
  7. 07
    Technical
    llms.txt: what it is and how to set it up
    Code samples plus our own llms.txt linked
  8. 08
    Technical
    Schema for AI Overviews: a working list
    Working JSON-LD examples
  9. 09
    Trend
    How AI agents are buying from your site, and why it matters
    Talking-point and podcast hook
  10. 10
    Data
    The UK Pulse Index Q3 2026, top fifty sites scored
    Quarterly link-bait data report
  11. 11
    POV
    What we won't do: a public list
    Polarising trust-builder
  12. 12
    Process
    Case Zero: why we publish our own audit every month
    Establish the Case Zero doctrine
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