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valUX, a UK visibility agency

Be found in Google.
Be cited by ChatGPT.

valUX is a UK visibility agency that scores your brand on a single reproducible rubric across Google, ChatGPT, Perplexity, Gemini, Apple and Meta. Seven weighted categories, one composite score, the same method every month.

Every audit tests 9 AI engines, then hands you a 5-phase, 12-week plan to fix the gaps.

Run your free Pulse CheckSee how it works
  • Free snapshot
  • 2-minute check
One score across the platforms your buyers actually use
  • Google
  • ChatGPT
  • Perplexity
  • Gemini
  • Apple
  • Meta
One system. Two disciplines.

Ranking gets you found.
Recommendation gets you chosen.

Search visibility today is two disciplines on one technical floor: SEO decides whether Google ranks you per the three-stage crawl, index and serve model described in Google Search Central's "How Search Works" guide, and GEO decides whether AI engines like ChatGPT, Perplexity, Gemini and Claude cite you in their answers. Pulse measures both on the same rubric.

Be Ranked.

We build search visibility that drives the right buyers to your site in Google.

  • Technical SEO
  • Commercial pages
  • Search intent
  • Authority signals

Be Recommended.

We build the signals that get your brand cited and chosen in AI answers.

  • Entity clarity
  • Citable evidence
  • Third-party mentions
  • Answer inclusion
One system. Two types of visibility.

The visibility system. Click each layer to see what holds it up.

The visibility system is the stack of signals that decides whether buyers find your brand in Google and AI answers: a technical foundation, a clear brand core, ranked SEO pages, recommended GEO citations, and the outcomes those produce. Pulse audits every layer, then scores the whole system on one reproducible composite.

See how every layer scores
Why visibility matters

Buyers now search in more than one place.

UK buyers research purchases across three surfaces in parallel: they compare options in Google, ask AI tools like ChatGPT and Perplexity for recommendations, and validate brand credibility before they speak to sales. A visibility plan that only covers one surface misses two thirds of the discovery path.

50%

of online shoppers trust AI for initial research and product comparisons.

3×

as many brand mentions as citations in ChatGPT answers.

50%+

of searches now end without a click as answers are read on the page.

If your brand is not visible in the answer, you are not in the conversation.

Sources: Bain & Company, Generative AI US Consumer Survey 2025; BrightEdge, ChatGPT Brand Mentions vs. Citations; SparkToro, 2024 Zero-Click Search Study.

Three ways buyers decide who to trust.

Buyer trust today builds across three distinct modes: a shortlist mode that uses AI to surface options, a validation mode that uses Google to confirm credibility, and a procurement mode that hunts for proof and pricing. Each mode rewards a different shape of visibility.

The shortlist buyer

Uses AI tools to build a shortlist and compare options.

They ask: "Who are the best providers for our needs?"

The validation buyer

Searches Google to validate credibility, proof and reputation.

They ask: "Are these companies legit and trusted?"

The procurement buyer

Looks for proof, pricing signals and implementation details.

They ask: "Can they deliver, and at what cost?"

The research case for GEO is now empirical, not speculative.

“Generative Engine Optimization (GEO) techniques can boost the visibility of a website's content in the response of generative engines by up to 40%.”
Aggarwal et al.Princeton, Georgia Tech, IIT Delhi · KDD 2024arXiv:2311.09735
A 12-week plan

From audit to implementation in 12 weeks.

The valUX 12-week plan is a fixed five-phase delivery contract that takes a site from scored audit to measured visibility lift: Find, Fix, Build, Earn, Measure. Phase one tightens the technical floor that Google's Core Web Vitals grade. Phase boundaries, deliverables and timing are the same on every engagement.

Find

Audit across search and AI to find the gaps.

Fix

Prioritise and fix technical and content issues.

Build

Build pages and signals that match buyer intent.

Earn

Earn mentions, links and citations that compound.

Measure

Measure impact and continually improve.

12
Weeks
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Visibility you can measure
+145%
Increase in AI mentions
+73%
Non-brand organic traffic
+48%
Keyword rankings in top 3

Illustrative dashboard view. Real client numbers vary by sector, starting visibility, and the gaps Pulse uncovers.

Latest insights
What is GEO? A 2026 guideSEO vs GEO vs AEO: what's actually different in 2026The seven-category Pulse rubric, explained
View all insights
The four questions buyers ask first.
What is a Pulse Check?+

A fast visibility scan that shows where a site is missing the basics across search and AI answer surfaces.

How is AI visibility different from SEO?+

SEO measures whether Google can rank you. AI visibility measures whether answer engines can read, cite and recommend you.

Which platforms do you audit?+

Pulse covers Google, ChatGPT, Perplexity, Gemini, Claude, Bing/Copilot and the agent-readiness signals that help those systems understand a site.

How long does it take?+

The audit lands first, then the implementation plan runs across 12 weeks so fixes can be shipped, measured and improved.

See where your visibility is leaking.

A Pulse Check is a free two-minute visibility snapshot that shows where your brand appears in Google and AI answers, where it is missing, and what to fix first. The probes look at the same machine-readable signals documented in MDN's <meta> reference and the agent standards Pulse audits. No card, no call, no obligation.

Run your free Pulse Check
Free snapshot · 2 minutes