Be found. In Google. In ChatGPT. In Perplexity. In AI Overviews.
valUX runs priced Pulse audits that measure both classic SEO and generative search in one score, one roadmap, one afternoon. Plus bespoke web builds when the site itself is the problem.
SEO and GEO are not two things. They're one outcome: being found.
SEO alone is a shop with a great shopfront on a street nobody walks down anymore. Google's AI Overviews, ChatGPT web search, Perplexity, and Gemini now answer the question before your listing gets the click.
GEO alone is viral word-of-mouth through a broken front door. An AI will happily recommend a site it can't crawl, only to send visitors into a slow, unschemaed page that converts no-one.
You have visibility when both are done together. That's what Pulse measures, in seven categories, with a reproducible score you can track month on month.
Pulse audits, one-off, three disciplines, three depths
Pick the discipline your business needs. Most buyers pick Complete, because that's what actually moves the needle in 2026. Split audits exist for teams who've already got half of it handled. All prices in GBP ex VAT.
Pulse audit pricing matrix
Tier Pulse Search (SEO only) Pulse AI (GEO only) Pulse Complete (SEO + GEO) ★ recommended
Essentials £695 £895 £1,095 , saves £495Growth £1,595 £1,895 £2,395 , saves £1,095Dominance £3,295 £3,595 £3,995 , saves £2,895
Complete is the same work as buying Search + AI together, for less money and with one unified roadmap. Splitting only makes sense when you've already got one discipline professionally handled. Turnaround: Essentials 48h, Growth 5 days, Dominance 7 days. No lock-in.
Pulse Retainer, monthly ongoing engagement
One product, three tiers. Always Complete (SEO + GEO together). No split retainers, no scope-policing, no surprises. 30 days notice. No lock-in. Requires a Complete audit within the past 90 days (or bundled as month one).
Pulse Retainer monthly pricing
Tier Monthly
Essentials £1,100 Growth £1,950 Dominance £3,950
Bespoke web builds, engineered not assembled
When the site itself is the problem: Next.js, React, bespoke commerce, admin portals, PWAs. Written for your business, from scratch. Pulse-validated SEO and GEO baked in at launch. Every build includes one free Pulse Complete Growth audit at month three. Marketing sites from £8,000; applications and commerce quoted per project.
Published methodology, seven weighted categories
Pulse scores a site across AI Citability & Visibility (25%), Brand Authority (18%), Content Quality & E-E-A-T (18%), Technical Foundations (13%), Structured Data (8%), Platform Optimisation (8%), and Agent Readiness (10%). Reproducible scoring. Same site, same inputs, same number next month. Full scoring methodology .
Frequently asked questions
What is GEO (generative engine optimisation)? GEO is how you get your site read, referenced, and cited by AI search. ChatGPT, Perplexity, Google AI Overviews, Gemini, Bing Copilot. It measures whether AI assistants can find your content, understand what you do, and recommend you when a buyer asks them a question. SEO answers "will Google rank me". GEO answers "will AI recommend me". In 2026 buyers ask both, so both scores matter.
What is SEO? SEO (search engine optimisation) is how you rank in Google. Technical crawlability, on-page signals, content depth, authority, and site speed. Done right, Google sends organic traffic for the queries that match your business. SEO has driven the bulk of qualified traffic for UK buyers for twenty years and still does. The shift in 2026 is that AI Overviews intercept some of those clicks before they reach your site, which is why SEO now has to sit next to GEO.
How much does a Pulse audit cost? Pulse audits start at £695. Three disciplines, three tiers. Pulse Search (SEO only) from £695. Pulse AI (GEO only) from £895. Pulse Complete (both, recommended) from £1,095. Growth and Dominance tiers go deeper and come with longer readout calls. Full price list on the Pulse page. Bespoke builds are a separate product line, from £8,000.
What's the difference between an SEO audit and a GEO audit? SEO audits score how you rank. GEO audits score how you get recommended. An SEO audit looks at Google: crawlability, indexation, page speed, content structure, backlinks, intent match. A GEO audit looks at AI search: can ChatGPT read your site, does Perplexity cite you, do you appear in Google AI Overviews, do entity signals and brand mentions line up. The two overlap in technical foundations but diverge on content shape and citation signals. Running one without the other leaves half the funnel unmeasured. Google sends the click. AI decides whether the click ever happens. Pulse Complete covers both in a single score so you see the full picture.
What is Pulse? Pulse is valUX's search visibility audit and retainer product. It scores your site across seven weighted categories that cover both Google SEO and generative-engine optimisation (GEO): how ChatGPT, Perplexity, Google AI Overviews, and Gemini read and cite your site. One reproducible score, one unified roadmap.
What is a generative engine optimisation agency? A generative engine optimisation agency measures and improves how AI search engines find, read, and cite your site, separately from and alongside traditional Google SEO. valUX is a UK generative engine optimisation agency offering priced audits (Pulse) and bespoke web builds with GEO included at launch. The work is measured against seven weighted categories with a reproducible score, not a retainer of untested opinion.
I can't afford Pulse Complete Growth. What should I do? Buy Pulse Complete Essentials (£1,095), not Pulse Search Growth (£1,595). Less depth but coverage on both disciplines, which is what actually moves the needle. Depth without breadth wastes money in 2026.
My last agency only did SEO and it worked fine. Why change? When? If that was before Q3 2024, the search landscape was genuinely different. Google AI Overviews rolled out mid-2024 and ChatGPT web search in late 2024. Run the free Pulse Scorecard. 60 seconds of measured data is more reliable than a memory.
How do I know GEO is real, not marketing fluff? Fair question. We measure it in seven categories with a published methodology and a reproducible score. The same site, with the same content, scores the same number next month. Most agency reports can't say that. If you want to see what a live Pulse run looks like, valux.uk's own current score is linked on the methodology page.
How fast is a Pulse audit? Essentials tier: 48 hours, 30-minute readout call. Growth: 5 days, 60-minute readout. Dominance: 7 days, 60-minute readout plus a 90-day implementation roadmap.
What does a retainer actually include? Weekly automated Pulse runs, a monthly written report, a quarterly deep-audit PDF, and from Growth tier upward, implementation hours for the fixes we recommend. Retainers are always Pulse Complete (SEO + GEO together). No split retainers. 30 days notice, no lock-in.
Do you work with existing in-house teams or agencies? Yes. Pulse is often bought as a second opinion alongside an existing SEO agency, or as the GEO specialist layer on top of a traditional SEO retainer. We'll happily produce a handover document the incumbent team can act on.
What about a full website rebuild? That's a separate product line. Bespoke builds start at £8,000, quoted per project. Every valUX build ships with Pulse-validated SEO and GEO foundations at launch and includes one free Pulse Complete Growth audit at month three so you can measure that the foundation is actually live.
What do you not do? Templated sites, WordPress themes, Wix migrations, "let me just install a plugin" work, day-rate contracts, or retainers that cover only SEO or only GEO. If that's what you need there are cheaper options and we'll happily recommend them.