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Our approach

We publish the scoring system.
We score against it.

valUX is a UK specialist visibility agency that publishes the scoring rubric before scoring any site against it. The rubric is seven weighted categories, the rules are public, and every audit is signed by a named architect. Most SEO audits cannot be checked. This one can.

  • A public rubric.
  • Fixed scoring rules.
  • Named accountability.
  • Reproducible evidence.

You can verify the result, not just trust it.

Weighted categories
7
AI engines tested
9
Delivery phases
5
Working-week plan
12
See the scoring rubricView what ships
The valUX Method
Illustrative
  1. 01Rubric
    7 weighted categories
    • Public rubric.
    • Same weights.
    • Every month.
  2. 02Evidence
    Technical, crawl, and citation probes
    • Re-runnable checks.
    • Tagged evidence.
    • Reproducible.
  3. 03Output
    Score, findings, 12-week plan
    • Composite score.
    • Prioritised findings.
    • Implementation plan.
02Why this exists

The same audit problem, again and again.

The usual SEO audit problem is unverifiability: recommendations without a baseline, scores tied to a single tool, visibility defined differently each quarter, and findings buyers cannot reproduce. The valUX method fixes that with a published rubric, fixed scoring rules, and re-runnable checks, in line with the mixed-method evaluation pattern Nielsen Norman Group recommends for trustworthy research.

The usual audit problem

  • Recommendations without a measurable baseline
  • Scores that depend on the tool
  • Visibility defined differently each quarter
  • Findings that are hard to reproduce

The valUX method

  • Published scoring rubric
  • Same score formula every month
  • Fixed audit shape
  • Re-runnable checks
  • Clear evidence behind each score

Why a published rubric matters: the search platforms themselves keep telling us so.

“Our systems aim to reward original, high-quality content that demonstrates the qualities of what we call E-E-A-T.”
Google Search CentralCreating helpful, reliable, people-first contentdevelopers.google.com
03Four commitments
behind every audit

What makes a valUX audit trustworthy?

A valUX audit earns trust through four standing commitments: a published rubric every buyer can read, a named technical lead who signs the report, an identical audit shape on every engagement, and tagged evidence behind every score that the client can re-run.

  • Published rubric

    The 7 categories, weights, and rules are public.

  • Named technical lead

    Every audit is led and signed by a real person.

  • Same audit shape

    Same sections, same artefacts, every time.

  • Reproducible evidence

    Checks can be re-run and evidence re-verified.

04How every audit is built

Same shape.
Same artefacts.
Every site.

Every Pulse audit follows the same four-step build: a composite score, the seven weighted categories that produced it, the tagged findings under each category, and a 12-week implementation plan. Three reproducible probe groups (technical, crawlability, citation) feed those steps on every site. The technical probes include the loading, interactivity and visual-stability metrics defined by web.dev's Core Web Vitals programme.

  1. Score
    Composite score
  2. Categories
    7 weighted categories
  3. Findings
    Tagged findings
  4. 12-week Plan
    Implementation plan

  • Technical visibility

    • Core Web Vitals
    • Indexation and coverage
    • Structured data
    • Internal linking

  • Crawlability

    • Robots.txt and sitemaps
    • HTTP status and redirects
    • Crawl depth and budget
    • Canonical health

  • Citation eligibility

    • Brand entity signals
    • E-E-A-T and trust signals
    • Mentions and references
    • Source proximity

Three reproducible probe groups feed the score. Evidence is tagged and stored with every report.

05Named accountability

If it ships,
someone
signs it.

Named accountability means every report is tied to a real person with a published role, not a faceless queue. The technical architect signs the audit, the editorial lead signs the writing, and both names appear on the readout.

  • Dyno
    Founder & Web Architect

    Responsible for technical audit shape, scoring systems, and final readout.

    Signs every audit.
  • Maya Sen
    Maya Sen
    Insights Writer

    Responsible for research interpretation and evidence-backed editorial clarity.

    Signs every audit.

Every report is tied to a named person, not a faceless queue.

06See the system

See the system before you buy.

Three artefacts let buyers inspect the method before committing: the seven-category rubric on the scoring page, the deliverables list that ships with every audit, and the audit catalogue that compares Pulse Essentials, Growth, and X side by side.

07Set expectations

Be sure about what you’re buying.

A valUX audit is a measured baseline plus an implementation plan, not a one-page checklist, a quick-win audit, or a retainer funnel. It suits teams that need a verifiable starting score, buyers who want evidence before implementation, and organisations comparing Google and AI visibility on one rubric, grounded in the empirically-tested GEO optimisation patterns published in the Princeton-led KDD 2024 GEO paper.

This is not

  • a one-page checklist
  • a quick-win audit
  • a retainer funnel

This is for

  • teams that need a measurable baseline
  • buyers who want evidence before implementation
  • teams comparing Google and AI visibility

A fixed system. A visible method. A result you can question. Before you buy. After you buy. Any time.

08Start with confidence

Start with a method
you can inspect.

Get a score, the evidence behind it, and a plan your team can challenge, use, and repeat.

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