Your WordPress site, rebuilt on Next.js, with no ranking regression and a 10x improvement in render performance. Every post, page, custom post type, taxonomy, and media item exported losslessly; the URL structure preserved or 301-mapped; the Yoast or RankMath schema replaced with a hand-built JSON-LD graph; and a content layer your editors can keep using (Sanity for rich editing, MDX for engineering teams, or a headless WordPress backend if WordPress's admin is a team-policy floor).
Schema graph rebuild (Yoast / RankMath replaced with hand-built JSON-LD)
Theme rebuild on Next.js with component system
Performance pass: image optimisation, font loading, third-party script audit
AI-crawler access policy (was usually wide-open on WP; tightens correctly)
Cutover plan with rollback (legacy WP kept warm for 30 days)
Editor onboarding and a written content workflow
Foundations
Every wordpress to next.js migration engagement inherits the four UX Studio foundations.
Schema graph wired at every URL. Core Web Vitals budget agreed at scope. Crawler-access policy across 18 named AI crawlers. Schema-per-page rather than templated copies. The full foundations grid lives on the UX Studio overview.
Three reasons that compound. Plugin debt: every WP site over 3 years old carries 15 to 40 plugins, half abandoned, the rest a security and performance liability. PHP rendering ceiling: even with a CDN and aggressive caching, dynamic pages cap at performance levels Next.js exceeds by a wide margin. Schema control: Yoast and RankMath ship a generic schema graph; a hand-built JSON-LD layer wins on AI citability and rich-result eligibility. WordPress is the right call for content-heavy sites with non-technical editors and no AI-search ambition; Next.js wins everywhere else.
Three migration options scoped against your team. Sanity, with a clean studio UI and a draft / publish workflow your editors will recognise, is the default. Headless WordPress (kept WP admin, replaced WP front end) is a fit when the editor team has trained on WP for years and the team-policy cost of switching outweighs the benefit. Typed MDX in the repo is a fit only when your editors are also engineers. usually small, technical teams.
Not if the URL inventory is complete and the redirect map ships at cutover. Documented permalinks preserve verbatim, archive URLs and tag pages 301 to closest equivalents, retired URLs return 410 (not 404) so Google deindexes cleanly. The week-6 post-cutover audit measures the actual delta. Most WP-to-Next migrations land at parity or better, with a 10 to 20% LCP improvement that compounds over time as Google factors performance into rankings.
Work with valUX
Start where it hurts.
If your organic traffic is sliding, start with a Pulse audit. If you want a programme rather than a one-off, ask about a retainer. Either way, every enquiry is read by a senior architect, and you hear back within one working day.