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Pricing

Audits priced like products.
Compare what you get.

Three disciplines across the rubric. Pulse SEO covers the Google side. Pulse AI covers the AI-search side. Pulse Complete runs both on the same audit, the same number, the same roadmap. The same comparison table for retainers. No tier hides anything; the cell is empty when the answer is no.

Pulse pricing

Compare every tier side by side.

Pick the discipline that matches your gap, or switch to retainers for the monthly cadence. Every row tells you exactly what changes as you move up.

Both disciplines, scored together. Recommended for most businesses because the SEO and AI surfaces overlap.

Pulse Complete
Compare audit tiers
Essentials
£1,095
Save £495 vs split
Most chosen ★
Growth
£2,395
Save £1,095 vs split
Dominance
£3,995
Save £2,895 vs split
Best for
Smaller sites, first audits
Growing businesses in competitive markets
Leaders in contested categories
Audit delivered in
48 hours
5 working days
7 working days
Results visible
8 to 12 weeks
8 to 12 weeks
8 to 12 weeks
Implementation effort
Up to ~45 hours
Up to ~80 hours
Up to ~120 hours
What you get
Standard PDF + 30-min readout
Standard PDF + 60-min readout
Standard + Deep PDF + 60-min readout + 90-day roadmap
Readout call
30-minute walkthrough
60-minute strategy readout
60-minute readout + implementation brief
What's included
Pulse SEO at this tier
Pulse AI at this tier
Unified visibility score across seven categories
One action plan, not two competing roadmaps
Competitor and backlink analysis on both sides
Implementation brief covering both disciplines
12-week roadmap to lead the category end to end
Recommended for serious players

Scroll horizontally to compare tiers

No lock-in30 days notice on retainersNo setup feeAll prices in GBP ex VAT
Notes

How to read this table.

Pulse Complete is the default recommendation. Most buyers should pick Complete because that's where the rubric runs end to end. Splits exist for sites where one discipline is already professionally handled.

Splits have qualifying gates. Buying Pulse SEO or Pulse AI on its own requires confirming the other side is already in good shape. If it isn't, the checkout redirects to Complete with a small first-purchase discount applied. The qualifying-gate questions appear in the checkout flow itself.

Implementation effort is a ceiling, not a quota. The "up to" hours under each tier are the maximum implementation volume Pulse will execute against. Real audits produce whatever volume the site warrants. We don't burn hours to hit a number.

Results visible across all tiers is shown as 8 to 12 weeks because that's the physical floor for Google recrawl and reindex. It's the same for every agency in the country. Implementation effort is what varies between tiers, not the timeline to first signal.

Retainers are Complete-only. A monthly retainer that ignores half the rubric isn't worth the standing order. Retainers also require a Complete audit within the past 90 days, or bundle it as month one.

No lock-in. 30 days notice on retainers. No setup fees. Pro-rata first month. We discount on scope, not on rate, so the price you see is the price quoted.

Work with valUX

Start where it hurts.

If your organic traffic is sliding, start with a Pulse audit. If your current site can't be saved, book a build conversation. Either way, you're emailing the founder directly. One reply. Within one working day.