Pulse is valUX's search visibility audit and retainer product. It scores your site across seven weighted categories that cover both Google SEO and generative-engine optimisation (GEO) — how ChatGPT, Perplexity, Google AI Overviews, and Gemini read and cite your site. One reproducible score, one unified roadmap.

Why buy Pulse Complete instead of a split audit?

Most buyers start thinking they only want one discipline. The issue in 2026 is that AI-generated summaries filter your clicks before they reach the SERP — so the buyer reads the AI answer and never arrives on your site. If you don't have both disciplines measured and fixed, the work on one side gets undone by weakness on the other. If you genuinely already have one side professionally handled, there's a short checkout confirmation. Most buyers don't.

I can't afford Pulse Complete Growth. What should I do?

Buy Pulse Complete Essentials (£795), not Pulse Search Growth (£1,295). Less depth but coverage on both disciplines — which is what actually moves the needle. Depth without breadth wastes money in 2026.

My last agency only did SEO and it worked fine. Why change?

When? If that was before Q3 2024, the search landscape was genuinely different. Google AI Overviews rolled out mid-2024 and ChatGPT web search in late 2024. Run the free Pulse Scorecard — 60 seconds of measured data is more reliable than a memory.

How do I know GEO is real, not marketing fluff?

Fair question. We measure it in seven categories with a published methodology and a reproducible score. The same site, with the same content, scores the same number next month. Most agency reports can't say that. If you want to see what a live Pulse run looks like, valux.uk's own current score is linked on the methodology page.

How fast is a Pulse audit?

Essentials tier: 48 hours, 30-minute readout call. Growth: 5 days, 60-minute readout. Dominance: 7 days, 60-minute readout plus a 90-day implementation roadmap.

What does a retainer actually include?

Weekly automated Pulse runs, a monthly written report, a quarterly deep-audit PDF, and — from Growth tier upward — implementation hours for the fixes we recommend. Retainers are always Pulse Complete (SEO + GEO together). No split retainers. 30 days notice, no lock-in.

Do you work with existing in-house teams or agencies?

Yes. Pulse is often bought as a second opinion alongside an existing SEO agency, or as the GEO specialist layer on top of a traditional SEO retainer. We'll happily produce a handover document the incumbent team can act on.

What about a full website rebuild?

That's a separate product line. Bespoke builds start at £8,000, quoted per project. Every valUX build ships with Pulse-validated SEO and GEO foundations at launch and includes one free Pulse Complete Growth audit at month three so you can measure that the foundation is actually live.

Templated sites, WordPress themes, Wix migrations, "let me just install a plugin" work, day-rate contracts, or retainers that cover only SEO or only GEO. If that's what you need there are cheaper options and we'll happily recommend them.

Be found. In Google. In ChatGPT. In Perplexity. In AI Overviews.

valUX runs priced Pulse audits that measure both classic SEO and generative search in one score, one roadmap, one afternoon. Plus bespoke web builds when the site itself is the problem.

SEO and GEO are not two things. They're one outcome: being found.

SEO alone is a shop with a great shopfront on a street nobody walks down anymore. Google's AI Overviews, ChatGPT web search, Perplexity, and Gemini now answer the question before your listing gets the click.

GEO alone is viral word-of-mouth through a broken front door. An AI will happily recommend a site it can't crawl, only to send visitors into a slow, unschemaed page that converts no-one.

You have visibility when both are done together. That's what Pulse measures, in seven categories, with a reproducible score you can track month on month.

Pulse audits — one-off, three disciplines, three depths

Pick the discipline your business needs. Most buyers pick Complete, because that's what actually moves the needle in 2026. Split audits exist for teams who've already got half of it handled. All prices in GBP ex VAT.

Pulse audit pricing matrix
Tier	Pulse Search (SEO only)	Pulse AI (GEO only)	Pulse Complete (SEO + GEO) ★ recommended
Essentials	£595	£695	£795 — saves £495
Growth	£1,295	£1,395	£1,695 — saves £995
Dominance	£2,495	£2,595	£2,995 — saves £2,095

Complete is the same work as buying Search + AI together, for less money and with one unified roadmap. Splitting only makes sense when you've already got one discipline professionally handled. Turnaround: Essentials 48h, Growth 5 days, Dominance 7 days. No lock-in.

Pulse Retainer — monthly ongoing engagement

One product, three tiers. Always Complete (SEO + GEO together). No split retainers, no scope-policing, no surprises. 30 days notice. No lock-in. Requires a Complete audit within the past 90 days (or bundled as month one).

Pulse Retainer monthly pricing
Tier	Monthly
Essentials	£850
Growth	£1,450
Dominance	£2,650

Bespoke web builds, engineered not assembled

When the site itself is the problem: Next.js, React, bespoke commerce, admin portals, PWAs — written for your business, from scratch, with Pulse-validated SEO and GEO baked in at launch. Every build includes one free Pulse Complete Growth audit at month three. Marketing sites from £8,000; applications and commerce quoted per project.

Published methodology — seven weighted categories

Pulse scores a site across AI Citability & Visibility (25%), Brand Authority (18%), Content Quality & E-E-A-T (18%), Technical Foundations (13%), Structured Data (8%), Platform Optimisation (8%), and Agent Readiness (10%). Reproducible scoring — same site, same inputs, same number next month. Full scoring methodology.

Frequently asked questions

What is Pulse?: Pulse is valUX's search visibility audit and retainer product. It scores your site across seven weighted categories that cover both Google SEO and generative-engine optimisation (GEO) — how ChatGPT, Perplexity, Google AI Overviews, and Gemini read and cite your site. One reproducible score, one unified roadmap.
Why buy Pulse Complete instead of a split audit?: Most buyers start thinking they only want one discipline. The issue in 2026 is that AI-generated summaries filter your clicks before they reach the SERP — so the buyer reads the AI answer and never arrives on your site. If you don't have both disciplines measured and fixed, the work on one side gets undone by weakness on the other. If you genuinely already have one side professionally handled, there's a short checkout confirmation. Most buyers don't.
I can't afford Pulse Complete Growth. What should I do?: Buy Pulse Complete Essentials (£795), not Pulse Search Growth (£1,295). Less depth but coverage on both disciplines — which is what actually moves the needle. Depth without breadth wastes money in 2026.
My last agency only did SEO and it worked fine. Why change?: When? If that was before Q3 2024, the search landscape was genuinely different. Google AI Overviews rolled out mid-2024 and ChatGPT web search in late 2024. Run the free Pulse Scorecard — 60 seconds of measured data is more reliable than a memory.
How do I know GEO is real, not marketing fluff?: Fair question. We measure it in seven categories with a published methodology and a reproducible score. The same site, with the same content, scores the same number next month. Most agency reports can't say that. If you want to see what a live Pulse run looks like, valux.uk's own current score is linked on the methodology page.
How fast is a Pulse audit?: Essentials tier: 48 hours, 30-minute readout call. Growth: 5 days, 60-minute readout. Dominance: 7 days, 60-minute readout plus a 90-day implementation roadmap.
What does a retainer actually include?: Weekly automated Pulse runs, a monthly written report, a quarterly deep-audit PDF, and — from Growth tier upward — implementation hours for the fixes we recommend. Retainers are always Pulse Complete (SEO + GEO together). No split retainers. 30 days notice, no lock-in.
Do you work with existing in-house teams or agencies?: Yes. Pulse is often bought as a second opinion alongside an existing SEO agency, or as the GEO specialist layer on top of a traditional SEO retainer. We'll happily produce a handover document the incumbent team can act on.
What about a full website rebuild?: That's a separate product line. Bespoke builds start at £8,000, quoted per project. Every valUX build ships with Pulse-validated SEO and GEO foundations at launch and includes one free Pulse Complete Growth audit at month three so you can measure that the foundation is actually live.
What do you not do?: Templated sites, WordPress themes, Wix migrations, "let me just install a plugin" work, day-rate contracts, or retainers that cover only SEO or only GEO. If that's what you need there are cheaper options and we'll happily recommend them.

Contact

valUX is an independent UK agency. Email info@valux.uk, or book a 30-minute discovery call. Pulse Scorecard (free 60-second diagnostic): valux.uk/scorecard.